Economic Model
$MERTX is initially priced at €10 per token. Brands fund campaigns by purchasing $MERTX and allocating it to venue-linked escrow. Staff earn €0.50 (50 $TNKU) per verified sale. Venue owners receive 1% of each campaign value in $MERTX. Staking $MERTX unlocks reduced fees and enhanced campaign privileges.
Compliance Considerations
The platform supports GDPR-compliant identity management and on-chain/off-chain tax reporting tools. KYC is mandatory for $TNKU-to-fiat redemptions and supported via Veriff. Localized modules enable EU/UK tip taxation compliance, ensuring payout legitimacy.
Roadmap
Q3 2025
Launch the MERIT App MVP with core wallet, tipping, and earnings-tracking features, alongside initial POS integrations in pilot venues.
Q4 2025
Deploy the full Staff Wallet and NFT-based identity system, open $MERTX trading with liquidity incentives, and introduce “MERIT University” for token-gated hospitality training.
Q1 2026
Onboard the first brands and venues into MERIT Management, expand liquidity programs for both tokens, and launch a beta version of the MERIT Loyalty Marketplace with basic AI-driven tipping recommendations.
Q2 2026
Enhance $MERTX governance and staking mechanics with on-chain proposals and community treasury, and roll out the Enterprise tier of MERIT Management—complete with API integrations for major ERP/CRM systems.
Q3 2026
Implement a multi-country compliance layer for regional tax and labor rules, and finalize fiat on-ramp/off-ramp partnerships to enable seamless local-currency deposits and withdrawals.
Conclusion
The $MERTX/$TNKU token system offers a robust and fair incentive model for the service industry. By leveraging blockchain's transparency, smart contracts' automation, and regulatory foresight, this model bridges the gap between staff performance, customer satisfaction, and brand ROI.